Welcome
I’m Ishita Jagasia
University Projects
H&M Strategic Marketing Plan
Created a strategic marketing plan for H&M using the SOSTAC framework as part of a global strategic marketing course. The focus was on strengthening H&M’s position in the European market through omnichannel growth, inclusivity, and sustainability. The plan included SMART objectives, a detailed marketing mix, digital and traditional media integration, and performance measurement through KPIs. I also proposed store concepts and highlighted the importance of customer experience and ethical branding.
Reykjavik Tourism Strategy
Designed a leisure marketing campaign to promote Reykjavik as a post-pandemic travel destination. The strategy targeted Gen Z and millennial audiences by focusing on emotional appeal, storytelling, and influencer collaborations. I proposed content ideas, digital tactics, and positioning that highlighted Iceland’s nature, wellness experiences, and unique culture.
NIO Digital Marketing Campaign
Developed a digital marketing strategy to increase footfall at NIO House Abu Dhabi. This included building a customer persona, identifying relevant media channels, and crafting clear message strategies. The plan was tailored to the UAE luxury EV market and aimed at driving brand engagement through integrated tools like influencer partnerships, targeted ads, and experiential marketing.
Portfolio
This section showcases some of my designs created with Canva and Figma. I’m still learning and exploring both tools, but I enjoy experimenting with layouts, colors, and visual content. Each design is a step in building my creative and marketing skills.